استفاده از مدل ترکیبی (SWOT-AHP) جهت ارتقاء توسعه پایدار شهر خوی با تأکید بر توسعه گردشگری فرهنگی

Nowadays sustainable development is one of the most important concerns of societies, because sustainable development satisfies the basic needs, improves the general life style, protects ecosystem, and generally provides a safer and better future for human. Since cities are the main factors to unsustainability, the major discussions of sustainable development are in terms of urban sustainable development. Therefore, urban sustainable development is an important priority in the way to sustainable development. In this regard, the experts have identified various factors to achieve urban sustainable development, but many experts emphasize tourism development, especially sustainable (cultural) tourism as the main element of urban sustainable development. So, sustainable tourism development can cause urban sustainable development as well as sustainable development and through a comprehensive planning and recognizing the tourism potentials of each city, we can provide urban areas development and further national development. Because of the strategic geopolitical location near to neighbour countries and rich tourism resources, the city of Khoy is highly capable to achieve sustainable development through cultural tourism. This study is conducted to understand these potentials and capacities in depth. In this research, which is Descriptive-Analytic studies, data collection is according to documents-library studies as well as field study to understand the cultural tourism of Khoy city, comprehensively. Findings is categorized by SOWT and then through questionnaires and application of (AHP) are pairwise compared weights and prioritizes the factors and finally some strategies are proposed for cultural tourism development of Khoy city. The findings shows that wide propaganda in media about rich culture of the country as well as the region and high tourism capacities based on valuable historic elements and changing the negative public opinion on domestic issues for tourist attraction, is the most important strategy in cultural tourism development of Khoy city and accordingly its sustainable development.